La personnalisation peut elle sauver la presse? Est-ce les informations doivent être personnalisées? La presse doit elle être sociale? L'ironie est que cette période de ralentissement économique est un catalyseur qui vient à point pour des changements progressifs et pragmatiques dans le model d'affaire des entreprises de medias- La Presse et l'Audio Visuel.
I don’t need a big printer at home printing just for my morning paper. Do I need newspaper when my news feed now coming to my Blackberry and may be in the near future my Kindle? The question remains around the issue and the rationale that content producers and distributors must be paid. There is no free lunch for consumers. So far there are plenty of free lunches and there are no shortage of volunteers to provide those.
I’ve stopped reading newspaper for almost three years. Stopped my WSJ and NYT subscriptions and instead get all my news online. Now they go into my Blackberry inbox, so whenever I have a few minutes to kill (elevator or airport boarding) I just read them from my device and if there’s a good one, I will go back to it later and read it on web or share it on Facebook etc. Or I will just Google it. What’s the role of newspaper? It is time for a complete RESET and separates the “news” and the “paper”.
report from the media private-equity firm Veronis Suhler Stevenson sees 2011 as the year the Internet surpasses newspapers as the nation’s biggest advertising medium. I generally don’t treat these data seriously but it is very likely. Everyone knows it is coming but no one knows what to do. I’ve spoken with many media execs and almost everyone understands the challenge but it is hard for them to see a solution. Between industry dogmas, current economic climate and crazy disruptive technologies, it is not an easy job being a senior executive in that industry. Lire La suite sur FUTURELAB
